May
5
Written by:
Dave Taub
5/5/2008 5:17 AM
Let’s talk about branding and the corporate website; the website being the cornerstone of your branding/marketing efforts. Recently, clients have come to R2i requesting some sprucing up of their site….some redesign work…spring cleaning if you will.
But before we get our cleaning supplies in hand, we really need to address some very important questions... How will a redesign of your website affect your overall brand? What type of technology will be needed to implement additional functionality within your website?
What appears to be a simple request most often develops into a more comprehensive analysis of your brand and messaging. Many of these projects evolve into a complete brand re-evaluation and technology review as well as ongoing marketing efforts to maintain momentum. We employ a holistic approach to every R2i design project, starting with a thorough examination of the elements that comprise your brand. So ask yourself this, does your website need some spring cleaning?
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