By Chris Chodnicki on
6/26/2008 3:56 PM
Not certain if it was the great lunch or the topic but the Digital Publishing Conference presentation was very well attended by over half the participants of the entire conference. Judging by the feedback after the conference it was the topic that had people excited. Less than 10% of the audience knew about RIA and 5% were actually using the technology.
During the presentation we threw out the old school PowerPoint method and introduced a Flex based RIA that gives the History, What is RIA, Uses and Considerations. Think of it as RIA 101. Click here to view and play the presentation!
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By Chris Chodnicki on
6/23/2008 9:27 AM
I’ll be speaking at the DPA Conference Wednesday, June 25th in New York City. The topic is Rich Internet Applications (RIAs): Web Tools for Tomorrow's Richer, More Social Sites- What they are, how they work, and why you need them. We have killer examples and breakout the RIA world today and how it can be used for organizations. I’ll post the presentation after the show.
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By Kevin Schreiner on
6/14/2008 2:26 PM
As any home owner who has lived in a house for any period of time, I just wrapped up another session of ant eradication from my property. Now, I have no doubts that this round, just as any other in the past, will be an utter failure. A futile attempt at overcoming the pest and annoyance of these tiny creatures. so, you may wonder - what does this have to do with technology? Nothing, except for a complete understanding of the emphasis behind the new technologies we find ourselves using today in the world of the Internet.
Until recently the real drive for online content was to provide information on the web that users will find and consume in a manner that the advertisers dictated. All as a means to direct consumers towards one specific product or another. This content was never truly there to help educate, or help progress the general public forwards, but just a means to an end. That end being a sale.
Today we have entered i ...
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By Page Sands on
6/13/2008 9:55 AM
I recently attended the Future of the Internet conference at The Berkman Center for Internet & Society at Harvard. I wanted to share a couple thoughts about how the conference used social software to keep everyone organized and connected.
I like how the Berkman Center provided conference attendees with a directory of social tools and related tags that we could use to connect with one another. After the sessions h ...
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By Chris Chodnicki on
6/9/2008 11:11 AM
RIA’s have been popping regularly since the beginning of the year on more and more sites. I have found that most RIA segment into the following categories: Rich Media, Product Selection, Visual Search, Widget Builders and Forms & Data Visualizers. Since the release of Silverlight 2.0 (BETA) and Adobe Flex 3.0, designers and engineers have the professional grade tools and adoption of the technology. The results are the increase in creative practical use of RIA .
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By Guest Blog on
5/22/2008 10:59 AM
By: Eric Jones, Director of Digital Marketing, R2i
As Director of Digital Marketing, I work to facilitate the experience that customers and potential customers have with regards to my clients. One of the challenges I have is helping the clients make the experience useful, relevant, and ultimately quick. Then get them to pick-up the phone or fill in the form. There used to be Top 10 list for everything… Now it is the Top 7, or even just the Top 3. Now people want to know, and know now, not later, how you can help them.
So let’s take a look at how information should be arranged based on what the consumer wants to know, not what you want to tell them. Try to take a step back, and understand why they might be looking for your product or your service. Not so much of why you think your company is best at doing it. Your client has a need, and the only q ...
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By Guest Blog on
5/16/2008 11:47 AM
By: Jody Stoehr, Director of Business Development and Partnerships, R2i
Being in the sales field, social network theory plays a significant role in how I interact and connect with other professionals. With the emergence and evolution of social media sites, we use many networking tools today to connect with others: LinkedIn, Facebook, etc. And, I often find myself asking this question: What is the right balance of cyber interaction versus face-to-face time?
In order to maximize social network tools, it is important to remain balanced, never underestimating the power of personal interaction. The “old school” way of networking is undoubtedly the key to making memorable connections and lasting impressions. But in order to maintain a good balance, keeping a social media presence can be invaluable. For instance, a connection that may have otherwis ...
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By Eric Walker on
5/8/2008 9:39 AM
As technical director of digital marketing here at R2i, I am often the bridge betwen technology and design within the digital marketing wing of the company. I also get to spend time thinking about how both groups can work together smoothly.
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By Dave Taub on
5/5/2008 5:17 AM
Let’s talk about branding and the corporate website; the website being the cornerstone of your branding/marketing efforts. Recently, clients have come to R2i requesting some sprucing up of their site….some redesign work…spring cleaning if you will.
But before we get our cleaning supplies in hand, we really need to address some very important questions... How will a redesign of your website affect your overall brand? What type of technology will be needed to implement additional functionality within your website?
What appears to be a simple request most often develops into a more comprehensive analysis of your brand and messaging. Many of these projects evolve into a complete brand re-evaluation and technology review as well as ongoing marketing efforts to maintain momentum. We employ a holistic approach to every R2i design project, starting with a thorough examination of the elements that comprise your brand. So ask yourself this, does your ...
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By Matt Goddard on
4/30/2008 12:32 PM
Social networking and social media – both have the world “social” in them, but they should not be confused as the same thing. In fact, unless you understand how they are different and how they interact, your attempt to use them in a digital campaign strategy is probably going to miss the mark.
In simplest terms, social networking is the “what,” and social media is the “how."
Let’s start with the “what.” Social networks are made up of peers seeking and giving advice to make better decisions. Advanced social networking science can even tell us which people give out the most advice in the network and have the most influence. These people are called opinion leaders. Some social networks a ...
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